Lucas has long been directly involved in the American racing industry through multiple vehicle sponsorships and racing event promotions, at all levels. Seeing a need for better lubricants in this industry, the Lucas people went to work again. The end result being a line of high performance engine oils and gear oils that are second-to-none in the racing industry. Lucas racing products have proven themselves on NASCAR, NHRA, IHRA, PPL, and USHRA tracks across the country.

Having grown their company from a single product company into an international powerhouse in the lubricant and motorsports industries, Lucas oil was eager to employ similar strategies to transform MAVTV into a premier cable network

Lucas envisioned a broader scoped network, geared towards the modern American family with significant enhancements to the network including but not limited to; investments in programming, updated on-air look, and increased production quality, all to add more value to the consumer experience.

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